# What to hand sales

> What marketing hands sales when buyers arrive with an AI-built shortlist: proof packs, claim checks, and the sentences a rep must not repeat.

- Topic in: [Writing](https://christianlehman.com/blog)
- URL: https://christianlehman.com/topics/sales-handoff
- Machine URL: https://christianlehman.com/topics/sales-handoff.md

## Start with

### [What to Hand Sales When Earned Media Quotes Your Spokesperson](https://christianlehman.com/blog/earned-coverage-claim-attribution-sales-handoff-2026)

Hand sales the link, the passage, who said it, their affiliation, and the one claim it supports. The five-field earned media attribution handoff.

## More on this topic

### [AI Shortlist Scores Do Not Answer Buyer Objections](https://christianlehman.com/blog/ai-shortlist-buyer-objection-evidence-worksheet-2026)

A CMO-to-sales worksheet for turning a healthy AI shortlist score into one independently checkable buyer-objection evidence packet.

### [Retire Earned-Media Proof Points When the Product Changes](https://christianlehman.com/blog/earned-media-proof-point-retirement-product-change-2026)

A CMO-to-sales retirement worksheet for deciding when an old earned-media proof point remains historically true but no longer applies to the current product.

### [Endpoint Security Vendor Claims Need an Evidence Challenge Before Sales Uses Them](https://christianlehman.com/blog/endpoint-security-vendor-claim-evidence-challenge-2026)

A CMO-to-sales challenge sheet for separating endpoint security assertions, independent evidence, deployment fit and missing proof before a rep repeats one.

### [Turn Publication Links Into a Buyer-Specific Proof Pack](https://christianlehman.com/blog/buyer-specific-publication-proof-pack-sales-handoff-2026)

A CMO-to-sales worksheet for matching publication evidence to buyer objections without treating AI citations, press mentions, or outlet logos as endorsements.

### [When a Buyer Brings an AI Claim You Cannot Support](https://christianlehman.com/blog/buyer-ai-claim-sales-correction-protocol-2026)

A sales correction protocol for when a buyer brings an AI-generated claim your team cannot verify without turning the conversation into a fight.

## Other topics

- [Budget and measurement](https://christianlehman.com/topics/budget-measurement) — What a CMO should fund when AI builds the shortlist, and how to measure whether it worked: budget splits, attribution, and the numbers to report.
- [Which publications to pursue](https://christianlehman.com/topics/publications) — Which publications AI engines cite for your buyers, category by category, and how to turn that evidence into a pitch list worth the budget.

## Machine-readable related links

- [Canonical topic page](https://christianlehman.com/topics/sales-handoff)
- [Blog index](https://christianlehman.com/blog)
- [Machine sitemap](https://christianlehman.com/machine-sitemap.json)
- [LLM instructions](https://christianlehman.com/llms.txt)

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*Machine-readable version of [What to hand sales](https://christianlehman.com/topics/sales-handoff)*