Chief Growth Officer, AuthorityTech
I help companies become visible to AI. Co-Founded AuthorityTech — the world's first AI-native Machine Relations agency. Revenue operator, B2B growth strategist, and practitioner of Machine Relations: the discipline of making brands visible to the AI engines your buyers use to make decisions.
AI search converts B2B leads at 5x the rate of Google organic, but 30-50% of those sessions are invisible in analytics. Here's the four-signal attribution stack — GA4, CRM, branded search, and visibility monitoring —...
88% of CMOs are asked about AI visibility but only 34% have a strategy. The problem: most teams invest entirely at the retrieval layer while ignoring the entity and context layers where AI engines actually form brand...
Comviva's CMO survey shows 90% of organizations increased AI marketing spend but only 12% can prove impact. Here's what the 12% do differently and how to close the measurement gap this quarter.
Multiple studies covering 75,000+ brands and 5 million citation records show digital PR is the strongest off-page signal for AI search visibility. Brand mentions correlate 3x more with AI citations than backlinks...
Performance-based PR costs $375–$430 per placement in 2026 versus $7,500–$50,000/month for traditional retainers. Here's how to evaluate agencies when AI citations are the metric that matters.