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Christian Lehman
Co-Founder, AuthorityTech · Machine Relations
I help companies become visible to AI. Co-Founded AuthorityTech — the world's first AI-native earned media agency. Revenue operator, B2B growth strategist, and practitioner of Machine Relations: the discipline of making brands visible to the AI engines your buyers use to make decisions.
Writing
All →How to Measure AI Search Visibility: The CMO's Share of Citation Framework
Most CMOs are measuring AI visibility wrong. Here's the metric that actually matters — Share of Citation — and the framework to track it across ChatGPT, Perplexity, Gemini, and Claude.
How to Get Cited in Perplexity AI: A CMO's Earned Media Playbook
Perplexity uses real-time RAG — not training data. This playbook shows CMOs the exact content structure, earned media signals, and schema tactics to earn consistent Perplexity citations.
How to Get Your Brand Cited in ChatGPT: The CMO's Earned Media Playbook
A step-by-step framework for CMOs to build the earned media presence that gets brands cited in ChatGPT, Perplexity, and AI-driven research. Actionable, benchmarked, and built for operators.
How to Track ChatGPT and Perplexity Traffic Attribution: A CMO's Setup Guide
Step-by-step GA4 setup for tracking AI search traffic from ChatGPT, Perplexity, Claude, and Gemini — with the benchmarks and board-ready reporting framework CMOs actually need.