Chief Growth Officer, AuthorityTech
I help companies become visible to AI. Co-Founded AuthorityTech — the world's first AI-native Machine Relations agency. Revenue operator, B2B growth strategist, and practitioner of Machine Relations: the discipline of making brands visible to the AI engines your buyers use to make decisions.
AI visibility data is probabilistic, not deterministic. Only 2.3% of ChatGPT citations survive three identical runs. Here is how CMOs should read AI visibility reports without making expensive mistakes.
AI search converts B2B leads at 5x the rate of Google organic, but 30-50% of those sessions are invisible in analytics. Here's the four-signal attribution stack — GA4, CRM, branded search, and visibility monitoring —...
88% of CMOs are asked about AI visibility but only 34% have a strategy. The problem: most teams invest entirely at the retrieval layer while ignoring the entity and context layers where AI engines actually form brand...
Comviva's CMO survey shows 90% of organizations increased AI marketing spend but only 12% can prove impact. Here's what the 12% do differently and how to close the measurement gap this quarter.
Multiple studies covering 75,000+ brands and 5 million citation records show digital PR is the strongest off-page signal for AI search visibility. Brand mentions correlate 3x more with AI citations than backlinks...