I write for CMOs and growth leaders on what is actually working in PR, AI search, and winning visibility in the AI era — not theory, but what the data and the field are showing.
AI search engines cite a narrow set of publication types. Here is what the data shows and how to position your brand for AI citation in 2026.
ChatGPT referral traffic grew 28% year-over-year. Here are 5 concrete steps CMOs should take to get their brand recommended by ChatGPT in 2026 — based on how the model actually selects sources.
A 7-step AI visibility audit framework for CMOs and growth leaders. Covers crawler access, share of citation, entity resolution, and content extractability across ChatGPT, Perplexity, Gemini, and Google AI Mode.
PR agency retainers range from $3,000 to $100,000+ per month in 2026. Here is what each tier actually delivers, why 39% of CMOs are cutting agency budgets, and when performance-based PR makes more sense than a retainer.
PR coverage now determines whether AI engines cite your brand. Here's the research on how PR affects AI search visibility and what your program needs to do differently.
Most PR in 2026 is still optimized for human readers. Here's the playbook for making your earned media work for machine readers — AI systems that decide what brands appear in generated answers.
Compare AI PR agencies and traditional PR agencies by output, measurement, source architecture, and answer-engine visibility.
BrightEdge still handles SEO operations. It does not replace the stack you need for AI citations, earned media proof, and entity-level visibility.
A tactical breakdown of what GEO, AEO, and SEO actually optimize, and what Machine Relations adds on top.
An AI PR agency only works if it earns third-party authority, makes it machine-readable, and measures whether AI systems actually cite the brand.
ChatGPT answer citations are an earned media distribution problem. This playbook shows CMOs what to change this week, what to measure, and what to stop believing.
Pick a cheaper PR stack by function, not brand. Use this shortlist to replace Cision without losing media monitoring, outreach, or AI visibility.
Build a brand strategy AI engines can actually cite: earned media, original proof, and a measurement model that rewards visibility.
Use this scorecard to pick an AI PR agency that changes citations, not just coverage.
A practical playbook for earning Forbes coverage that AI engines can actually surface.
Build an earned media plan that gets your brand cited inside ChatGPT, Perplexity, Gemini, and Claude answers.
Use the page structure, source mix, and citation signals that make Perplexity more likely to cite your content.
Guaranteed PR is only real when the agency can name the mechanism, the proof, and the failure mode. Here’s the buyer checklist Christian Lehman uses.
BrightEdge remains a strong enterprise SEO platform, but it does not replace a Machine Relations stack for AI citation tracking, earned media intelligence, and entity-level visibility.
Define entity resolution rate, measure it against ground truth, and use the metric to fix AI visibility gaps.
Compare the top enterprise marketing automation platforms, the tradeoffs, and what to track before you buy.
Compare the leading AI-powered PR platforms, pick the right stack, and know what each one does best.
Most CMOs are measuring AI visibility wrong. Here's the metric that actually matters, Share of Citation, and the framework to track it across ChatGPT, Perplexity, Gemini, and Claude.
Step-by-step GA4 setup for tracking AI search traffic from ChatGPT, Perplexity, Claude, and Gemini, with the benchmarks and board-ready reporting framework CMOs actually need.
WSJ placement is now a direct AI citation input. Three editorial paths, the pitch mechanics that work, and what every CMO needs to know before reaching out.
Most brands pick publications by prestige and domain authority. Neither predicts AI citation rates. This is the practitioner's framework for building a publication strategy that actually generates AI search visibility.