I write for CMOs and growth leaders on what is actually working in PR, AI search, and winning visibility in the AI era — not theory, but what the data and the field are showing.
ChatGPT answer citations are an earned media distribution problem. This playbook shows CMOs what to change this week, what to measure, and what to stop believing.
Guaranteed PR is only real when the agency can name the mechanism, the proof, and the failure mode. Here’s the buyer checklist Christian Lehman uses.
Pick a cheaper PR stack by function, not brand. Use this shortlist to replace Cision without losing media monitoring, outreach, or AI visibility.
Use this scorecard to pick an AI PR agency that changes citations, not just coverage.
A practical playbook for earning Forbes coverage that AI engines can actually surface.
Build an earned media plan that gets your brand cited inside ChatGPT, Perplexity, Gemini, and Claude answers.
Use the page structure, source mix, and citation signals that make Perplexity more likely to cite your content.
How I would evaluate guaranteed PR agencies in 2026, what claims to verify, and which metrics matter before signing a contract.
BrightEdge remains a strong enterprise SEO platform, but it does not replace a Machine Relations stack for AI citation tracking, earned media intelligence, and entity-level visibility.
Define entity resolution rate, measure it against ground truth, and use the metric to fix AI visibility gaps.
Compare the top enterprise marketing automation platforms, the tradeoffs, and what to track before you buy.
Compare the leading AI-powered PR platforms, pick the right stack, and know what each one does best.
Most CMOs are measuring AI visibility wrong. Here's the metric that actually matters, Share of Citation, and the framework to track it across ChatGPT, Perplexity, Gemini, and Claude.
Step-by-step GA4 setup for tracking AI search traffic from ChatGPT, Perplexity, Claude, and Gemini, with the benchmarks and board-ready reporting framework CMOs actually need.
WSJ placement is now a direct AI citation input. Three editorial paths, the pitch mechanics that work, and what every CMO needs to know before reaching out.